PrimeFish researcher Birgit Hagen, from the University of Pavia, will participate at the Academy of International Business (AIB) (UK & Ireland chapter) Annual Conference in Birmingham (12 - 14 April).
On the 13th of April from 1.30 to 3.00 pm the University of Pavia will present its results on the food consumers segmentation on five European countries in the parallel session 2.3 dedicated to international marketing.
The PrimeFish project will present an overview of the interests and trends in some of the most important European seafood markets. The results of these market studies developed with the participation of 6,500 consumers from France, Germany, Italy, Spain and United Kingdom will be presented for the first time at the next Seafood Expo Global (Xunta de Galicia booth #7-151; Brussels, 25 April)
On their preliminary outing, experts from the PrimeFish project will gave an insight into their most recent consumer studies at the Fish International 2018 in Bremen.
For the first time the PrimeFish project will present an overview of the seafood consumption in the German market. On the 26th of February the project will held the presentation “Who's your target customer? PrimeFish Hints and Tips on the German and European Seafood Consumer” from 14 p.m. to 15 p.m. in the Business Lounge Hall 7 of Fish International.
Seafood frozen companies, consumers and researchers will participate in a workshop about the consumption of seafood in Spain organised by the PrimeFish project and the Galician Union of Consumers.
On the 5th of October PrimeFish will organise a presentation of the project in the frozen fair seafood Conxemar with the participation of PrimeFish coordinator, expert on food products development and innovation Gudmundur Stefánsson, who will present main lines of work of the project and main advantages on the 5th of October from 11.00 to 11.30 am in the stand of the Xunta de Galicia (E13).