Each year PrimeFish analyses the performance of the dissemination and communication activities with a new issue of the Dissemination Annual Report. This documents compiles and reviews the activities realised by the project from March 2017 to February 2018, outlining the main achievements and challenges to come. In this report PrimeFish finds a tool to update, tailor and develop its know-how, showing effective strategies and tested actions when engaging external and internal audiences with the project (e.g.

The PrimeFish project’s Dissemination Annual Reports are a series of deliverables that describe and analyse the dissemination activities carried out during each year of the project lifetime. In this case, the second year (2016 - 2017) of the PrimeFish dissemination and communication is analysed through the communications and strategies set to reach the target groups. In particular, this document details the actions performed regarding communication as well as the impact reached, highlighting the major conclusions and results.

This document reports the analysis of demand for fish in France and Finland, with a special focus on PrimeFish species. Those two countries have relatively high levels of fish consumption by European standards, and have experienced significant growth in fish consumption over the last 40 years, although the level of consumption appears to have plateaued since the start of the century. The overview of consumption trends and structures in the two countries sheds light on important changes and differences.

This qualitative studies identifies positive and negative motives, perceptions, associations, attitudes towards fish and seafood consumption, with a focus on the chosen species: salmon, trout, seabass, seabream, herring and cod. Eighteen individual in-depth interviews were conducted in five European markets (France, Germany, UK, Italy and Spain) summing up to a total of 90 cases, including heavy and light fish consumers.

Global production of the main farmed species consumed in the EU has increased drastically in recent years. Production of Atlantic salmon is estimated to have grown by 157% during 2000-2016 and exports of pangasius from Vietnam increased from 700 tonnes in 2000 to 660 thousand tonnes a decade later, with a quarter of those exports finding its way to EU markets. Production of sea bass and bream increased by 259% between 2003 and 2016.

This report discusses the various methods used in the various tasks and deliverables. The methodology used in PrimeFish spans a wide range of methods; from quantitative and qualitative analysis of interview data and simple descriptive statistics to state-of-the-art advanced statistical models.