Presentations on German seafood consumers behaviour and Willingness to Pay are available in the following links:

Presentation PrimeFish  The PrimeFish Project: Building Competitiveness in the Seafood Sector

Gudmundur Stefánsson, PrimeFish coordinator


PrimeFish Presentation Who's Your Target Consumer? PrimeFish Hints and Tips on the German and European Seafood Consumer

Heiner Lehr, software innovation specialist