Nofima is the fusion of various Norwegian food research institutes and covers all food sectors and links in the value chain. Nofima is Europe’s largest institute for applied research within the fields of fisheries, aquaculture and food. The research group involved in PrimeFish are from the department of industrial economics and strategic management and have extensive international experience from relevant projects the food and seafood sector, and carries out RTD related to economics, marketing, logistics, rationalisation, decision support and traceability, particularly of seafood products. Nofima has led and participated in numerous international projects and initiatives, and has had a central role in international standardisation activities, especially related to traceability and development of sector-specific ontologies, good-practice guides, methodologies and tools.